This was my capstone project at LaunchDarkly. I orginated the idea about 6 months before it was released. I worked with the consultants to write the questions to evoke the kinds of answers we were curious about. I helped guide the target respondent selection and I worked with the data science team to pull out accurate and meaningful signals from the raw data.
Any project this big has many contributors, but I also wrote the majority of the text and consulted heavily on the appearance of the graphics, with an emphasis on accessibility and clarity.
Scroll down for the results of our first annual report on the state of feature management.
The best part of this survey is that we learned something new! When I wrote the questions, I suspected that long-lived feature flags were underrepresented in our marketing and product narrative. When the results came in, we had overwhelming data to show that long-lived or operational feature flags were driving a very important part of our market adoption. Even before the report was finalized, I could start pivoting our messaging and targeting to include operations users as well as front-end developers.
The other positive outcome was that we had hard numbers we could point to when we created other marketing collateral. This one project gave us the material for 3 videos, 1 conference talk, and several blog posts, as well as driving a change in sales enablement.