HEIDI WATERHOUSEBlog Posts

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Watching Elon Musk’s “go fuck yourself, advertisers” interview gave me full-body cringe. I couldn’t help but sympathize with Andrew Russ Sorkin, who was just trying to ask some reasonable questions and give this dude a chance to recover what is left of X’s brand. They weren’t softball questions, but they had answers that could have...

What happens in Vegas… costs so much

A couple years ago, I was talking to our A/V consultants, and I asked about their Thanksgiving plans. Oh, he told me, he hadn’t had Thanksgiving in years, because they were already in Las Vegas, setting up and prepping for AWS re:Invent. It was the tentpole of their financial year. It’s the tentpole of a...

Options are not compensation

This is the last business day I could buy my stock options from LaunchDarkly. But I can’t, because I can’t afford to. Oh, I could maybe afford the stocks – my strike price is quite low – I was employee #21. But I would have to be able to afford to pay the taxes on...

Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking to developers and decision-makers in noisy, chaotic, and distracting environments, I prioritize showing the every...

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