Heidi Waterhouse

Tag: brand

  • Try not to insult your audience

    Try not to insult your audience

    —

    by

    Heidi Waterhouse
    in ,

    I keep thinking about that catastrophically bad Apple commercial for the new iPad.I can see what they were trying to do, to say that all these tools could exist inside their new, skinnier iPad. But the way it read to people who care about painting with paint and playing tactile instruments was that iPad was…