Heidi Waterhouse

Tag: marketing spend

  • What happens in Vegas… costs so much

    What happens in Vegas… costs so much

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    by

    Heidi Waterhouse
    in

    A couple years ago, I was talking to our A/V consultants, and I asked about their Thanksgiving plans. Oh, he told me, he hadn’t had Thanksgiving in years, because they were already in Las Vegas, setting up and prepping for AWS re:Invent. It was the tentpole of their financial year. It’s the tentpole of a…