Tag: context
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Word of the year: Context
What contexts am I choosing in my life, and are they what I want?
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Context is King
Amanda Ciarci wrote an article called Content vs Context: If Content Is King, Context Is Queen in Marketing. It talks about how the right content doesn’t work as well if it’s not paired with the right context. We can all think of examples of this from retail advertising. The right time for a delivery pizza ad…
