Heidi Waterhouse

Tag: customization

  • Context is King

    Context is King

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    by

    Heidi Waterhouse
    in , ,

    Amanda Ciarci wrote an article called Content vs Context: If Content Is King, Context Is Queen in Marketing. It talks about how the right content doesn’t work as well if it’s not  paired with the right context. We can all think of examples of this from retail advertising. The right time for a delivery pizza ad…

  • Shoes and software

    Shoes and software

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    by

    Heidi Waterhouse
    in ,

    I bought a new pair of shoes when I went to New York City the last time. I am trying to find shoes and boots that look good with both skirts and pants, fit properly, and are good for a full day of standing/7 miles of walking. This is a pretty tall order, as you…