Category: team-led growth
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My spicy Product Marketing opinion
Product-led growth is important, but it can’t be the whole product marketing plan. Some differentiating features don’t work or can’t be shown in a freemium model. And in an economy that prizes efficiency over expansion, counting on developers to have time to noodle around with experiments may not be sustainable.
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Team-led growth and synthetic data
Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking to developers and decision-makers in noisy, chaotic, and distracting environments, I prioritize showing the every…
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Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really show any of the value. It’s like the difference between touring a completely empty house,…
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Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you convince someone with a lot of corporate power that your product can solve their problems,…