Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking to developers and decision-makers in noisy, chaotic, and distracting environments, I prioritize showing the every...
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really show any of the value. It’s like the difference between touring a completely empty house,...
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you convince someone with a lot of corporate power that your product can solve their problems,...