Category: Marketing
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Bluesky and your brand
Get your account established Watch before you post Remember that this part of the internet is permanent Be kind and human, as well as a brand
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The Ambassador from Ruritania
Being a developer advocate is a bit like being an ambassador in another country. Your ceremonial roles sometimes hide your real negotiations and strategic power.
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Context is King
Amanda Ciarci wrote an article called Content vs Context: If Content Is King, Context Is Queen in Marketing. It talks about how the right content doesn’t work as well if it’s not paired with the right context. We can all think of examples of this from retail advertising. The right time for a delivery pizza ad…
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Do you want a newsletter?
Most of my favorite talks start with an excellent title. I have never been sure if the title drives a good talk, or if the talk thinking gels a good title. Some of both, probably. You have to admit, though, that you’re curious about a talk called “Taylorism Has Entered the ChatGPT” or “Y2k And…
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Bar oil and tailored messaging
I just spent a paragraph explaining to you what bar oil is. It’s not because you’re dumber or smarter than professional woodsmen, it’s because a message only works if you know who the audience is and what they care about. If you run in software circles, it’s easy to believe that we’re all talking about…
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Identify the problem, then offer the solution
You’ve got trouble, right here in River City It starts with P and that rhymes with T and that stands for trouble. The good people of River City were not dying to spend a lot of money on trombones and band costumes because they’re shiny. It’s because they understood a new problem and wanted to…
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How long has this been going on?
It’s easy to feel like AI* was the domain of science fiction and IBM moonshots until ChatGPT burst onto the public consciousness like Kool-Aid Man. It’s easy, but it’s not correct. What even is AI? LLMs have been around a lot longer than that, fixing your spelling and grammar and missed semicolons at the end…
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Brand and the Trust Thermocline
How do you feel about getting on a Boeing airplane right now, March of 2024? Maybe not as secure as you did last year, or before the 777 stories started appearing? 10 years ago, we never gave it a thought. Air travel was (and still is) much safer than the drive to the airport. We…
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Pardon our dust: revamping a website
I am both intensely curious and a little lazy, and I am passionate about effective communication. It’s not such a bad thing to know about myself.
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Brand defense
Watching Elon Musk’s “go fuck yourself, advertisers” interview gave me full-body cringe. I couldn’t help but sympathize with Andrew Russ Sorkin, who was just trying to ask some reasonable questions and give this dude a chance to recover what is left of X’s brand. They weren’t softball questions, but they had answers that could have…