Thought leadership is a kind of work so fuzzy and hard to define that we often put the term in scare quotes. However, it can be useful to hire or consult with a person who can help situate your solution in the broader ecosystem of software, solutions, and industry. These offerings are some of the things I can bring to your organization to help you make the most of your hard work and useful products.
Writing
| Technical articles | Descriptions of new products or features
Integrations and use cases |
| Business use articles | Feature descriptions for business verticals
Business cases Positioning your solution in the market |
| Elevator and conference pitches | Pitches of multiple lengths, tuned for various audiences |
| Document analysis and content audit | Read your existing documentation and identify gaps and useful future plans |
Presentations and media
| Conference talks | Co-written, ghost-written, or possibly submitted as myself. |
| Coaching for media appearances | Interview coaching and practice sessions |
| Speaker coaching | Coaching for speakers on pitches, writing presentations, and delivering talks in-person and remotely |
| Marketing campaign advising | Targeting specific technology communities accurately, working with others to coordinate messaging and meaning with your product differentiators. Assisting in persona creation and calibration. |
| Remote glow-up | Personalized consultation on camera, background, mics, and other remote presentation factors |
| Sticker consult | Stickers are an underrated developer marketing channel with high ROI. I’m an industry expert in this specific specialty. |
Other services
| Speaker coaching | Becoming a clearer, crisper, more confident speaker |
| Speech coaching | Improving a particular talk or presentation |
| Target marketing analysis | Who are you trying to talk to, where can you find them, and what do they want to hear? |
| Conference identification and targeting | Where should you be sponsoring or speaking to maximize contact with your champions and customers? |