Write the Docs: No Pitch Hot

I love impromptu speaking when I get to do it, and Write the Docs had open signups for lightning talks.

I wanted to explain the thing I keep teaching founders and all the awesome people I keep coaching:

No one cares.

No one cares about the thing you want to tell them about as much as you care about it.

So you need to figure out what they need and want and worry about so that you can tailor your message to what they do care about.

Here’s the video of me taking less than 5 minutes to try to get that message across: