Author: Heidi Waterhouse
-
Team-led growth and synthetic data
Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking to developers and decision-makers in noisy, chaotic, and distracting environments, I prioritize showing the every…
-
Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really show any of the value. It’s like the difference between touring a completely empty house,…
-
Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you convince someone with a lot of corporate power that your product can solve their problems,…
-
-
The containers of yesterday and the content of today
There are almost no logical places to put a 60-inch tv in a craftsman foursquare house. The house is built for light and air and an era where the home entertainment center was a piano and a victrola. Where meals were eaten at a dining table and gas lighting and coal boilers were the order…
-
Building codes and the price of progress
Safety codes are a pain in the butt. Here is my reflection on our electrical code.
-
Refactoring, a reflection on unpacking
I wanted toast this morning. To get it, I unpacked 3 boxes and grouped a bunch of other things together, and it took me about 30 minutes. #refactoring We just moved house, after 9 years in one place. And we moved from a late-70s rambler to an Arts & Crafts foursquare. So right now, all…
-
Write the Docs: No Pitch Hot
I love impromptu speaking when I get to do it, and Write the Docs had open signups for lightning talks. I wanted to explain the thing I keep teaching founders and all the awesome people I keep coaching: No one cares. No one cares about the thing you want to tell them about as much…
-
Consultant Offerings
What could I do for your organization as your consultant? Here’s a partial list!
-
