Category: Marketing
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It’s December Eve, are you ready?
You are probably familiar with the retail rhythms of the seasons. You can think of it as what kind of candy you can buy, when chocolate moves smoothly from ghosts to pumpkins to tree decorations to hearts. If you work in any kind of e-commerce, from November to mid-January is a code-freeze all-hands-on-deck experience. Software…
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The costs and benefits of incremental improvement
At the start of the coronavirus pandemic, I got budget to build out a home studio to give talks in. It was about three thousand dollars, with a nice digital camera, a mic, pre-amp, and lights, and some bits and bobs. I even painted a wall in my basement. I’ve given a lot of talks…
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What happens in Vegas… costs so much
A couple years ago, I was talking to our A/V consultants, and I asked about their Thanksgiving plans. Oh, he told me, he hadn’t had Thanksgiving in years, because they were already in Las Vegas, setting up and prepping for AWS re:Invent. It was the tentpole of their financial year. It’s the tentpole of a…
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Lady Conference Speaker: AI and presentations
I just got back from 2 weeks across 3 events, and I have a lot of thoughts about how AI* is showing up in conference presentations. * [for these purposes, let’s define “AI” as the umbrella term for LLMs, generative tools, text-to-image generators, automatic prompts and suggestions from tools, and pretty much anything but “intelligence”.…
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Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really show any of the value. It’s like the difference between touring a completely empty house,…
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Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you convince someone with a lot of corporate power that your product can solve their problems,…
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The containers of yesterday and the content of today
There are almost no logical places to put a 60-inch tv in a craftsman foursquare house. The house is built for light and air and an era where the home entertainment center was a piano and a victrola. Where meals were eaten at a dining table and gas lighting and coal boilers were the order…