I write about software development, tools, and people.
And how marketing makes it all better.
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Look around you. Do you feel like maybe it would be nice to be able to have relational databases in your nice safe DVCS? What about streaming releases? What about coders who might be scared about screwing up? Do you…
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Talk: Taylorism Has Entered the ChatGPT
I want you to remember that technology is not the enemy. It’s just a lever. Where we’re standing and how we’re trying to move the world is what matters.
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Generationship: Wayfinder
Rachel Chalmers and I talked about how to think of Progressive Delivery in the context of CI/CD and observability, and then we got into the nitty-gritty of what I think about AI and how it intersects with user choice.
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HackNY: Well, Hell
Your career is long, and it has a lot of fluctuations, but you’ll never regret being curious about your industry, your role, and how people interact with computers.
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LDX3: How to Write Right Now
The hard part of technical writing is not figuring out what order to put words in. Indeed, an LLM can do a medium job of that given a sound prompt. The hard part is thinking through the context that makes…
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New Phone Day
In many ways, the teams that have made it possible to port so much from one device to another have been doing excellent progressive delivery, as have the teams that have pushed out OS and security updates to our phones,…
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Consent-Based Computing
Can’t make me! Possibly not everyone has this immediate reaction to software telling them to do something, like SIGN UP NOW or TRY AI or USE OUR CHATBOT. I do. My day is full of ignoring that reaction and also…
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Swag in the year 2025
Trade wars are hard on marketing in a lot of ways, but if you do conference-focused swag, now is the time to worry.
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Bluesky and your brand
Get your account established Watch before you post Remember that this part of the internet is permanent Be kind and human, as well as a brand
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The Ambassador from Ruritania
Being a developer advocate is a bit like being an ambassador in another country. Your ceremonial roles sometimes hide your real negotiations and strategic power.