I write about software development, tools, and people.
And how marketing makes it all better.
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Last year I did a very cute talk about platform engineering through the lens of Animal Crossing, and talked about hospitality, and infrastructure, and what it should feel like to use an internal platform. Today I adjusted the brakes on…
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Code standards and my roof
Two (2) months after buying our first house, a giant hailstorm rolled through South Minneapolis, and damaged practically everyone’s roof. This is what homeowner’s insurance is for, so we filed, like everyone within like 2 miles of us. This was…
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Options are not compensation
This is the last business day I could buy my stock options from LaunchDarkly. But I can’t, because I can’t afford to. Oh, I could maybe afford the stocks – my strike price is quite low – I was employee…
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Lady Conference Speaker: AI and presentations
I just got back from 2 weeks across 3 events, and I have a lot of thoughts about how AI* is showing up in conference presentations. * [for these purposes, let’s define “AI” as the umbrella term for LLMs, generative…
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Team-led growth and synthetic data
Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking…
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Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really…
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Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you…
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New sticker day!
What is the new hotness in stickers this year? Let’s look!
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The containers of yesterday and the content of today
There are almost no logical places to put a 60-inch tv in a craftsman foursquare house. The house is built for light and air and an era where the home entertainment center was a piano and a victrola. Where meals…
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Building codes and the price of progress
Safety codes are a pain in the butt. Here is my reflection on our electrical code.