I write about software development, tools, and people.
And how marketing makes it all better.
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Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking…
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Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really…
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Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you…
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New sticker day!
What is the new hotness in stickers this year? Let’s look!
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The containers of yesterday and the content of today
There are almost no logical places to put a 60-inch tv in a craftsman foursquare house. The house is built for light and air and an era where the home entertainment center was a piano and a victrola. Where meals…
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Building codes and the price of progress
Safety codes are a pain in the butt. Here is my reflection on our electrical code.
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Refactoring, a reflection on unpacking
I wanted toast this morning. To get it, I unpacked 3 boxes and grouped a bunch of other things together, and it took me about 30 minutes. #refactoring We just moved house, after 9 years in one place. And we…
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Write the Docs: No Pitch Hot
I love impromptu speaking when I get to do it, and Write the Docs had open signups for lightning talks. I wanted to explain the thing I keep teaching founders and all the awesome people I keep coaching: No one…
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Consultant Offerings
What could I do for your organization as your consultant? Here’s a partial list!
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Are you my next job?
You should contract me to help with your developer experience