I write about software development, tools, and people.
And how marketing makes it all better.
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You are probably familiar with the retail rhythms of the seasons. You can think of it as what kind of candy you can buy, when chocolate moves smoothly from ghosts to pumpkins to tree decorations to hearts. If you work…
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The costs and benefits of incremental improvement
At the start of the coronavirus pandemic, I got budget to build out a home studio to give talks in. It was about three thousand dollars, with a nice digital camera, a mic, pre-amp, and lights, and some bits and…
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What happens in Vegas… costs so much
A couple years ago, I was talking to our A/V consultants, and I asked about their Thanksgiving plans. Oh, he told me, he hadn’t had Thanksgiving in years, because they were already in Las Vegas, setting up and prepping for…
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Platform engineering is the tool library of the enterprise
Last year I did a very cute talk about platform engineering through the lens of Animal Crossing, and talked about hospitality, and infrastructure, and what it should feel like to use an internal platform. Today I adjusted the brakes on…
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Code standards and my roof
Two (2) months after buying our first house, a giant hailstorm rolled through South Minneapolis, and damaged practically everyone’s roof. This is what homeowner’s insurance is for, so we filed, like everyone within like 2 miles of us. This was…
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Options are not compensation
This is the last business day I could buy my stock options from LaunchDarkly. But I can’t, because I can’t afford to. Oh, I could maybe afford the stocks – my strike price is quite low – I was employee…
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Lady Conference Speaker: AI and presentations
I just got back from 2 weeks across 3 events, and I have a lot of thoughts about how AI* is showing up in conference presentations. * [for these purposes, let’s define “AI” as the umbrella term for LLMs, generative…
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Team-led growth and synthetic data
Last week, I talked about making a trial/demo environment that let people imagine how software would work for their team. Today I want to explore what kind of data is useful in a team-product demo. Consider setting Because I’m talking…
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Team-Led Growth and Staging
Not that kind of staging. Team-based products are really hard to demo, because they’re hard to see the value of as a single person. If the point of the product is collaboration, standing up a single user account doesn’t really…
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Team-led Growth
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you…