
I write about software development, tools, and people.
And how marketing makes it all better.
-
Product-led growth starts with making individual contributors (often developers) want your software so they campaign to get their manager to purchase it. I mean, there’s a lot of nuance to it, but that’s the basics. Sales-led growth is when you…
-
New sticker day!
What is the new hotness in stickers this year? Let’s look!
-
Refactoring, a reflection on unpacking
I wanted toast this morning. To get it, I unpacked 3 boxes and grouped a bunch of other things together, and it took me about 30 minutes. #refactoring We just moved house, after 9 years in one place. And we…
-
Write the Docs: No Pitch Hot
I love impromptu speaking when I get to do it, and Write the Docs had open signups for lightning talks. I wanted to explain the thing I keep teaching founders and all the awesome people I keep coaching: No one…
-
Consultant Offerings
What could I do for your organization as your consultant? Here’s a partial list!
-
Are you my next job?
You should contract me to help with your developer experience
-
What are you afraid of?
If you ask me what I’m scared of in life, I’ll tell you things like financial insecurity, poisonous snakes, and losing loved ones. Pretty typical. However, if you look at my behavior, the thing I work hardest to avoid is…
-
Leaving LaunchDarkly
Startup years are a little like dog years – 5 years at a startup is a lot of experience. When I started, I was employee 21, our office elevator was a bit dodgy, and we could all eat lunch together.…